Working at height blog

Posted by Jessica Wade on 25-Mar-2015 13:00:00

How Can HLS Help Retailers Drive Purchase Intentions?

Recent research published by The International Review of Retail, Distribution and Consumer Research, supports a positive relationship between effective visual merchandising, brand preference, and ultimately, purchase intentions (Park et al., 2015). Read on for more information, and to understand how we believe we can help retailers maximise the impact of their visual merchandising.

Research into the impact of effective visual merchandising in retail stresses the importance of presenting what customer wants in the right place, at the right time1.  This presents different challenges for different areas of the retail trade, trends don't only vary with the season, but with the weather, so to drive purchase intentions retailers may well need to change their visual merchandising daily! In this tough economic climate where retailers are competing harder than ever for every sale effective visual merchandising may well be the key.Recent research published by The International Review of Retail, Distribution and Consumer Research, supports a positive relationship between effective visual merchandising, brand preference, and ultimately, purchase intentions (Park et al., 2015).

This may not be news to the majority of retailers but does lend further support to the wealth of research in this area, and may provide comfort to retailers trying to justify the cost of their visual merchandising resources.

HLS have helped several retailers in ensuring they are able to make quick, efficient, VM changes while maintaining the safety and security of their teams. Unused vertical space in retail is prime for additional visual merchandising and can have a huge impact, accessing these spaces can be difficult when using traditional steps and ladders: Often risk assessments will state that this work can't be done during opening hours, thus restricting the impact the visual merchandisers can have during trading hours.

HLS_VM_Fashion_and_Leisure_Mannequins_and_POS

One major client told us their work would be "impossible" without the solution we put in place to allow them to work quickly and safely even during trading hours.

The images in this post show the Hugo lift working in both fashion and leisure retail settings, this is just one example of equipment we can supply to ensure our retail clients are making the most of their sales floor, helping to drive the all important brand preference and purchase intentions of today's consumer.

If you think we could help you review how you reach higher areas in your business then please call our team today on 0113 287 8446, or take a look at our main site here.

1 Research referred to is: Park, H, Jeon, J, & Sullivan, P 2015, 'How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?',International Review Of Retail, Distribution & Consumer Research, 25, 1, p. 87.

 

Jessica Wade

Jessica Wade - Jessica is our Marketing Executive, she oversee's our day to day marketing activities.

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